Campaign Registration Form
- 04 Apr 2025
- 5 Minutes to read
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Campaign Registration Form
- Updated on 04 Apr 2025
- 5 Minutes to read
- Contributors
- Print
- DarkLight
- PDF
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This is the required information to register a 10DLC campaign brand with The Campaign Registry through echo19.
Campaign Registration form
Brand
• Brand. Select from the dropdown menu the approved brand you would like to create this Campaign for.
• Use Case (select one option, the one that best represents your organization)
select one option
- 2FA - Two-Factor authentication, one-time use password, password reset
- Account Notification - All reminders, alerts, and notifications. (Examples include flight delayed, hotel booked, appointment reminders.)
- Agents and Franchises - For brands that have multiple agents, franchises or offices in the same brand vertical, but require individual localised numbers per agent/location/office. Final fees are under review
- Carrier Exemptions - Carrier exempted campaigns
- Charity - Includes: 5013C Charity Does not include Religious organizations
- Conversational Messaging - Peer-to-peer app-based group messaging with proxy/pooled numbers (For example: GroupMe) Supporting personalized services and non-exposure of personal numbers for enterprise or A2P communications. (Examples include Uber and AirBnb.)
- Customer Care - All customer care messaging, including account management and support
- Delivery Notification - Information about the status of the delivery of a product or service
- Emergency - Notification services designed to support public safety / health during natural disasters, armed conflicts, pandemics and other national or regional emergencies
- Fraud Alert Messaging - Fraud alert notification
- Higher Education - For campaigns created on behalf of Colleges or Universities and will also include School Districts etc. that fall outside of any "free to the consumer" messaging model
- Low Volume Mixed - Low throughput, any combination of use-cases. Examples include: test, demo accounts
- Marketing - Any communication with marketing and/or promotional content
- Mixed - Mixed messaging reserved for specific consumer service industry
- Political - Part of organized effort to influence decision making of specific group. All campaigns to be verified
- Polling and voting - Polling and voting
- Public Service Announcement - An informational message that is meant to raise the audience's awareness about an important issue
- Security Alert - A notification that the security of a system, either software or hardware, has been compromised in some way and there is an action you need to take
- Social - Communication within or between closed communities (For example: influencers' alerts)
- Sweepstake - Sweepstake
- Large CSP Trial - Large CSP free trial offers with strict controls and MNO audit rights (MO opt in)
- Sole Proprietor - Sole Proprietor
• Sub-UseCases. Depending on the use case selected, optional sub-UseCases can be selected. The amount of sub-UseCases that can be selected will be shown.
Campaign Settings
• Internal Identifier. Add an additional name to this campaign to help differentiate it from other campaigns for the same Brand. This is an internal field just for users of the platform. This additional tittle will be shown at the Schedules page in the drop-down when selecting the 10DLC campaign to be used for the schedule.
• Description of Campaign. General description of that this use case is being created for.
• How long do you want the campaign Active? Choose how long you would like this campaign to be active. The expiration can be changed later.
Note: Campaign Registry charges a monthly fee for active campaigns. At the time of creation, the user is charged three months upfront.
• Check box: Messages Contain Embedded Link (optional)
Notes:
- Check the box if the messages send using this campaign will potentially include links
- Remember a campaign can be used for multiple programs. Maybe this time it won’t contain a link but check this box if you think it could potentially include links in future programs.
• Check box: List Contains Opted In Contacts
• Sample Message. Enter here a sample message for this use case or campaign. The quantity of sample messages required vary depending on the use case selected.
- Opt-in message. Type here the response message that will be sent to an individual that texts the keyword START to subscribe to text communications from this brand. The response you choose may include the Organization/Candidate name and acknowledgement of opt-in request and how to stop. Even if your campaign is not accepting opt-ins via texting the START keyword to a certain phone number, the Campaign Registry requires that there is an opt-in message listed. You can use this example: [Brand name]: Thanks for subscribing to our communications! Reply HELP for help. Message frequency may vary. Msg&data rates may apply. STOP to opt out.
• Opt-out message. Type here the response message that will be sent to an individual that replies with the STOP keyword. The response you choose may include the Brand name and acknowledgement of opt-out request and confirmation that no further messages will be sent. Feel free to customize the default message presented here.
• Help message: The Campaign Registry requires that all 10DLC Campaigns have a defined message flow for when individuals reply with the HELP keyword.
The system will send an automated text response with the language you type here.
The response message may include the Brand name and additional support contact information.
Example: “Example Brand: For help, email support@example.com. To opt-out, reply STOP”
• Message Flow (Opt-in Flow). This field should describe how a consumer opts-in to the campaign, therefore giving consent to the sender to receive their messages. The call-to-action must be explicitly clear and inform the consumer of the nature of the program: entering a telephone number through a website; clicking a button on a mobile webpage; sending a message from the Consumer’s mobile device that contains an advertising keyword; signing up at an in-person event, opting-in over the phone using interactive voice response (IVR) technology, etc. Finally, for Charity and Political use cases a donation solicitations disclaimer must be included. This disclaimer must explicitly indicate if donations [will] or [will not] be solicited via text messages under this 10DLC campaign. Sample language: "Donations will be solicited." or "Donations will not be solicited."
Note: If multiple opt-in methods can be used for the same campaign, you must list them all.
Message Flow Examples
- Example 1: Customers opt-in by visiting www.example.com and adding their phone number. They then check a box agreeing to receive text messages from Example Brand.
- Example 2: Consumers opt-in by texting START to (111) 222-3333 to opt in.
- Example 3: Customers opt-in by visiting www.example.com and adding their phone number. They then check a box agreeing to receive text messages from Example Brand. Additionally, consumers can also opt-in by texting START to (111) 222-3333 to opt in.
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