Campaign registration Requirements & Recommendations

Campaign Registration Requirements

10DLC campaign registrations go through a manual vetting process and include a $15.00 campaign verification fee during external vetting. If a campaign is denied, additional charges may apply for resubmission.

To help ensure your campaigns are approved, please follow these requirements and best practices listed below.

Registration Requirements (Must-Have Summary)

Compliance requirements are constantly changing. Here are the latest key updates:

Privacy Policy and Terms and Conditions:
Having online Privacy Policy and Terms and Conditions documents will be mandatory for campaign registration. Additionally, the organization's Privacy Policy must include a statement specifically addressing mobile data, clarifying that personal mobile information will not be sold or shared for promotional or marketing purposes. The wording can vary, but it should clearly convey something like: "No mobile information will be sold or shared with third parties for promotional or marketing purposes."

Website Opt-In Forms (if opt-ins are collected via website)

• Phone number field in Website Opt-In Forms: It is recommended to leave the 'phone number' field on opt-in forms as an optional field, as mandatory fields are now considered forced opt-ins. If the phone number field on the opt-in form is currently a required field, it needs to have a check box added next to the opt-in language for the user to check the box to agree to receive text messages.
• Opt-In language: Consent language must now include: message rates frequency information (e.g., "Message frequency varies. Message and data rates may apply"); HELP instructions; STOP instructions; donations solicitations disclosure (see below for more details); and a link to the message program privacy policy, or language referring to the privacy policy. Additionally, the opt-in language must be specific for texting and should not include email or phone call permissions, which need to be collected separately.
• Donations Disclaimer
  For Charity and Political use cases a donation solicitations disclaimer must be included in the consent language (opt-in form), and at the CTA/Message Flow (campaign registration form). This disclaimer must explicitly indicate if donations [will] or [will not] be solicited via text messages under this 10DLC campaign. Sample language: "Donations will be solicited." or "Donations will not be solicited."

Campaign Registration Requirements

Message Flow/Call-to-Action (CTA) Description

This field should provide a detailed description of the path a person needs to follow to opt-in to the campaign, therefore giving consent to the sender to receive their messages. The call-to-action must inform the user of the nature of the program. It should clearly specify the exact location (include links if its a website) where it happens. Finally it must include a donation solicitation disclaimer (Donations will [or will not] be solicited).

Here are common ways consent could be obtained for text messaging programs.

Note: If multiple opt-in methods are be used to collect opt-ins, you must list them all.

Links to Privacy Policy and Terms of Use

For TCR compliance, all campaigns must include the URLs for both the Terms and Conditions and the Privacy Policy. Even if these are available on the website, they must still be included within the campaign registration. The registration form includes fields to add these links, but should also be placed in the CTA itself.

Sample message(s)

The sample messages should align with the registered use case. They don't need to be the exact, approved messages that will be sent out; however, they should reflect the type of communication that will be delivered.

Privacy Policy requirements

Message Senders are responsible for protecting the privacy of Consumers’ information and must comply with applicable privacy laws. Message Senders should maintain a privacy policy for all programs and make it accessible from the initial CTA.

• The organization's Privacy Policy must include a statement specifically addressing mobile data, clarifying that personal mobile information will not be sold or shared for promotional or marketing purposes. The wording can vary, but it should clearly convey something like: "No mobile information will be sold or shared with third parties for promotional or marketing purposes."
• Any mentioning of 3rd Party Data Sharing, Renting, or Selling is disallowed unless the below disclosure is included: “All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.”
• If privacy policy already provides for data sharing or selling to nonaffiliated third parties, it needs to clarify that such data sharing or selling will not include a customer’s SMS opt-in data or consent status (because explicit, one-to-one consent is required for SMS).
• If privacy policy does not currently mention data sharing, you need to insert a similar clarification that you will not share SMS opt-in or consent status for non-service-related purposes.
  Example: "We will not share your opt-in to an SMS campaign with any third party for purposes unrelated to providing you with the services of that campaign. We may share your Personal Data, including your SMS opt-in or consent status, with third parties that help us provide our messaging services, including but not limited to platform providers, phone companies, and any other vendors who assist us in the delivery of text messages."

Donation Solicitations Disclaimer

For Charity and Political use cases, a donation solicitations disclaimer must be included in the consent language (opt-in form), and at the CTA/Message Flow (campaign registration form). This disclaimer must explicitly indicate if donations [will] or [will not] be solicited via text messages under this 10DLC campaign. Sample language: "Donations will be solicited." or "Donations will not be solicited."

Required Disclaimers and Examples

1. Consent Language / Opt-in Form Example:
   "I would like to sign up for text updates and consent to receive text messages from [candidate or organization name] at the number provided. Msg & data rates may apply. Msg frequency varies. Text HELP for more information. Unsubscribe at any time by replying STOP. "Donations will be solicited."

2. CTA/Message Flow Example:
   "Customers opt in by visiting [link to Opt-in Form] and entering their phone number. They then check a box agreeing to receive text messages from [candidate or organization name]. The text messages will include political donation solicitations."

Campaign Registration Recommendations

Please contact us at support@echo19.com if you have any questions.