TCPA update - April 2025

Staying compliant with evolving regulations can be challenging, but at echo19, we make it easy.

As you may know, the FCC recently updated the Telephone Consumer Protection Act (TCPA) rules, reinforcing consumers’ right to revoke consent at any time using any reasonable method—including replying with common keywords like STOP, UNSUBSCRIBE, or CANCEL. These changes take effect April 11, 2025.

The good news? echo19 already has you covered.

Key Provisions of the New Rule

Revocation by Any Reasonable Means

Consumers can now revoke consent using any method that clearly expresses their intent to opt out, such as replying with standardized keywords like "STOP," "QUIT," "END," "REVOKE," "OPT OUT," "CANCEL," or "UNSUBSCRIBE."

✅ echo19 automatically detects common opt-out keywords for texting and allows users to add custom keywords for additional opt-out options. For automated calls, users can designate a specific digit that recipients can press to opt out during the call. Additionally, recipients can opt out by calling back the number they received the call or text from and pressing 9 to request removal.

10-Business-Day Compliance Window

Businesses must honor do-not-call and consent revocation requests within 10 business days (down from the previous 30-day allowance).

✅ echo19 automatically processes opt-out requests in real time for automated calls and text messages.

Confirmation Texts Permitted

A one-time confirmation text is allowed as long as it contains no promotional content and is sent within five minutes of the opt-out request. If the consumer does not respond to a clarification request within this confirmation text, the revocation applies to all calls and texts from the sender.

✅ echo19 automatically sends a confirmation text when a recipient opts out using recognized keywords (STOP, STOPALL, UNSUBSCRIBE, CANCEL, END, QUIT). These messages are system-generated and contain no fundraising or campaign content.

What You Should Do Next

While we handle the technical aspects of compliance within our platform, we strongly recommend:
📌 Coordinating Across Vendors & Channels – If you're using multiple texting vendors or external communication channels (e.g., call centers), ensure opt-outs are shared across all systems to avoid sending unwanted messages and risking non-compliance. Follow this guide to learn how to download opt-outs collected in echo19.
📌 Importing Opt-Outs Into echo19 – If you collect opt-outs through another vendor, make sure to import them into echo19 to maintain a unified compliance record. Follow this guide to learn how to upload externally collected opt-outs.
📌 Training Your Team on TCPA Compliance – Ensure your staff understands that any reasonable opt-out method must be honored, whether via SMS reply, phone call, or email—across all vendors.

Our platform is built to streamline compliance so you can focus on what matters—engaging with your audience effectively and legally. If you have questions or need assistance, we’re here to help.

Please contact us at support@echo19.com if you have any questions