10DLC General Information

Registering 10DLC SMS Traffic

The Campaign Registry (TCR) is the third party that handles the brand and campaigns registration process for all carriers. Registration allows carriers to validate customers and verify SMS and MMS use cases.

echo19 has developed a tool to enable registration of brands and campaigns with TCR directly from our platform. TCR will use the information provided during the registration process to generate a score for your brand. This score determines the daily messaging limits and throughput (volume and speed) the brand will be able to send through A2P 10DLC. Once your brand is approved by TCR, you will receive an email notification with the score received.

There are associated fees with this registration process. echo19 will pass these through without any surcharge. Visit this article to learn more about these fees.

Registration process for 10DLC

What is a Brand?

A Brand is the organization or entity originating the texts, by which the recipient thinks they are being contacted.

All the information to be provided in the Brand Registration Form refers to the brand (EIN, Address, Authorized Representatives contact information, etc).

What is a Campaign?

Campaigns are the individual use cases for which the brand will utilize SMS (i.e. Political, Emergency, Public Service Announcements, Charity, etc.). There are standard use cases and special use cases. Many nonprofits and government organizations will register their campaigns as special use cases. Visit our 10DLC Campaign Types page to find more information about each campaign type and additional guidance on how to register your use cases for nonprofits and governmental organizations.

10DLC Campaign Types

10DLC Campaigns are the different use cases a Brand plans to utilize SMS for (i.e. Political, Emergency, Public service announcements, etc.) There are standard use cases and special use cases.

Nonprofits and Governmental Organizations

Most nonprofits and governmental organizations will register their campaigns using the following four use cases:

Please find more detailed information about each of the recommended use cases for nonprofits and government organizations in the chart below:

Private Organizations

Here is a full list of the different use cases available. You can also visit The Campaign Registry page to get more details about each use case and the most up-to-date classification.

Standard Use Cases

• 2FA - Any two-factor authentication, verification or one-time passcode
• Account Notifications - Standard notifications for account holders, relating to and being about a user’s account
• Customer Care - All customer care interaction, including but not limited to account management and customer support
• Delivery Notifications - Notification about the status of the delivery of a product or service
• Fraud Alert Messaging - Notifications regarding potential fraudulent activity on a user’s account
• Higher Education - Messaging created on behalf of Colleges or Universities, including School Districts and education institutions. This use case is NOT for the “free to the consumer” messaging model
• Low Volume Mixed - For Brands that have multiple use cases and only need very low messaging throughput. Examples include: test or demo accounts, small businesses (single Doctor’s office, single Pizza shop etc)
• Marketing - Any communication that includes marketing and/or promotional content
• Mixed - Any messaging campaign containing 2 to 5 standard uses cases
• Polling and voting - The sending of surveys and polling/voting campaigns for non political arenas
• Public Service Announcement - Informational messaging to raise an audience’s awareness about important issues
• Security Alert - A notification that the security of a system, either software or hardware, has been compromised in some way and there is an action you need to take.

Special Use Cases

• Carrier Exemptions - Exemption by Carrier
• Charity - Communications from a registered charity aimed at providing help and raising money for those in need. Includes: 5013C Charity.
• Conversational - Peer-to-peer app-based group messaging with proxy/pooled numbers. Supporting personalized services and non-exposure of personal numbers for enterprise or A2P communications.
• Emergency - Notification services designed to support public safety / health during natural disasters, armed conflicts, pandemics and other national or regional emergencies.
• Sweepstakes - All sweepstakes messaging
• Political - Part of organized effort to influence decision making of specific group. Available only to registered 501(c)(4) and 527 Orgs.
• Social - Communication between public figures/influencers and their communities. Examples include: YouTube Influencers’ alerts or Celebrity alerts.
• Platform Free Trial - CSP “Free Trial” Offers for non paying customers, requires separate contract.
• Agents; franchise; local branches - Brands that have multiple agents, franchises or offices in the same brand vertical, but require individual localized numbers per agent/location/office.
• Sole Proprietor - Limited to entities without a EIN / Tax ID, requires separate contract.

Please contact us at support@echo19.com if you have any questions.